Mutig sein, Haltung zeigen! – Green Marketing Day 2021
Nachhaltigkeit ist längst kein Add-On für Unternehmen mehr. Doch wie macht man es richtig? Indem man mutig ist und Haltung zeigt!
How do we reach the 1.5°C climate goal?
Reaching the 1.5°C goal of the Paris Agreement will require fundamental changes in the structure of the global economy. Especially the Global North has to bid farewell to unlimited economic growth and redefine what a good life within the Planetary Boundaries can look like.
How to Transform the Untransformable?
How can we transform the “untransformable”? How can we change our lifestyles, our society and economy towards an “enkeltauglich” (granchildren suitable) one?
Who Believes in Unicorns?
Is this really the time to critically reflect upon our consumption behavior? I say it is – and not just because Christmas is knocking on our doors and, as every year, we’re (virtually) hunting down last-minute presents for our loved ones, praying for this madness to end…
Transparenz ist Key – Green Marketing Day 2020
Was tun Avocadostore, Nestlé und oatly in Sachen Nachhaltigkeit? Wie wichtig ist Transparenz? Einblicke vom Green Marketing Day 2020
Can Fashion be Green?
Sustainability is becoming an important topic in the Fashion industry. As one of the most polluting consumer industries on this planet, this is a good thing. But is it all just greenwashing? Or can fashion really be green? The Green Struggle of Fast Fashion My answer to whether the clothing industry could become sustainable: yes,Continue reading “Can Fashion be Green?”
How Marketing can make us Consume Less
Download the full presentation and short paper on this research, presented at the NBM 2020 conference online! The traditional role of marketing is to make us consume more. Want more, buy more, spend more. In the face of our current sustainability challenges, it would be vital for businesses to support sufficiency. That means, help usContinue reading “How Marketing can make us Consume Less”
How the Covid-19 Pandemic can foster Eco-Sufficiency
During the last weeks of the Covid-19 pandemic, many articles were published regarding the drop of NO2 emissions all over the world and the overall positive impact of the current health crisis on the environment [1,2]. The perspective that the Covid-19 pandemic is at least good for our planet is – as it is alsoContinue reading “How the Covid-19 Pandemic can foster Eco-Sufficiency”
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About Me
Hi, I’m Maren, a PhD candidate passionate about making our economy a little more sustainable. I work as a lecturer, freelance editor and speaker. I’d love to hear your questions and ideas, so don’t hesitate to contact me!
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